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intentional reference

February 3, 2019

Logos shift value. Playing with that concept. I wanted to have several sweatshirts printed with this logo on them (handcarved block, printed in red with sharpie writing) but my go-to clothing printer declined. Below are excepts from our email exchange. Ultimately, I just printed the logo on heat-transfer paper and made the clothing myself.

“In this way, yes, there is an intentional reference to the Supreme brand, as well as OBEY (Shepard Fairey's brand) -- both of whom must certainly have been influenced by Barbara Kruger whose work was appropriated by Supreme as their logo in the early 90s.” - from email exchange with custom printing company


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“The act of having them printed on objects like sweatshirts and totes is another step in the artistic process. The items I have ordered are themselves works of art; they are intended to be a part of a larger body provoking questions around human identity, connections with nature, and consumption. None of the items being printed are for commercial or resale purposes. They will be integrated into a larger body of artwork.” - from email exchange with custom print company

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“I appreciate your approach to the artwork but this does not fall under fair use as these are official logos for the company and could in a sense be confused with there merchandise. We will not be able to print them without permission from the company. “ - custom print company, rejecting my design

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